Freelance blog writer for in-house marketing teams, creative & digital agencies and small businesses.

Bot-free words for your long-form blog posts, tutorials, interviews, listicles and other brilliant blog content.

We all know decent blogs can boost organic search traffic and improve brand awareness. But scheduling time for blog writing is often easier said than done. Whether you’re part of a marketing or creative team juggling loads of different projects, or a solo or small business owner trying to do it all, hire me for your blog writing and keep your content strategy on track.

My blog writing services

I help playful, uplifting and outdoorsy brands improve their SEO and raise their profile with blog posts in all shapes and sizes. Here’s a handy little list of the kind of blog post writing I can help you with:

  • Guest posts

  • News blogs

  • Tips and tutorials

  • Long-form blog writing / analysis pieces

  • Interviews and personal spotlights

  • Cheat sheets / checklists / countdowns

  • Reviews

  • Series

What should I blog about?

That depends on what your company does. But there’s no point writing a blog at all unless you’re sure people will find it useful.

What you want to say and what people want to read might be two very different things – focus on them, not you.

  • What do your clients or customers care about?

  • Why will they want to read your blog?

  • How is your blog useful to them?

  • How will your blog post improve your reader’s life?

I know, sounds a bit dramatic. Improve their life – really?! But these are the questions I’ll be asking before I get started on your research, content planning and blog writing. That’s how I’ll know I’m writing stuff they want to read – and working towards your wider marketing goals with the blog posts I’m writing for you.

  • "Flexible. Creative. Amazing. I wholeheartedly recommend Kath."

    – Beverley Wrighton, Deputy Chief Executive, My CWA

Blog post writing for lovely humans

Want fabulous people to listen to what you have to say? Easy-peasy – say something interesting. Great blog writing isn’t about keyword stuffing or whacking a load of AI-generated guff onto your blog post – nobody wants to read that. Or share it.

I can help you create SEO-friendly blog posts that please the search engines and the humans on the other side of the screen. If you’re thinking of hiring a freelance blog writer for your next project, here’s what you’ll get from me:

  • Findable content: I’ll weave the right keywords into your blog post, so the search engines can find it and more people read it.

  • Clickable content: I’ll help you hook your readers with blog content they genuinely want to read.

  • Memorable content: Keeping a consistent tone & style to match your brand’s personality, I’ll help you persuade, educate and entertain so they remember what you have to say.

  • Accessible content: I’ll use clear and simple messaging – no matter how complex the subject – so your blog post is accessible and user-friendly.

Long-form blog writing

There’s a widely accepted myth wafting about that says online readers have short attention spans. Maybe it stems from the strict character limits on Twitter back in the day. Or the speedy swipe on platforms like Tinder and TikTok.

There might be some truth in that when it comes to social media, but the right blog for the right reader can grip them for hours. They bookmark. They return again and again to keep reading. Long-form blogs explore. They educate. They entertain. They persuade. They influence. They can be really bloody brilliant.

With a background in press & PR, I’ve written hundreds of trade magazine feature articles over the years – experience that lends itself perfectly to long-form blog writing. I’ll take a deep dive into your blog post topic and write awesome content that’s going to work wonders for your brand.

My long-form blog posts are usually around 3,000–5,000 words, but they can be as long as 10,000 words. Just let me know what you have in mind and we can get started.

  • "Her work is of consistently excellent standard...very personable and a real pleasure to work with."

    – Claudia Flavell-While, Director, IChemE

I write on-brand blog posts for playful, uplifting or outdoorsy brands. Whether you’re an in-house marketing team, a creative agency or a small business owner, if you need help bringing your blogging strategy to life, contact me with details of your upcoming project and we can take it from there.